In an Instagram story, Adam Mosseri revealed that the app is experimenting with a vertical grid for user profiles, moving away from the traditional square format.
Mosseri explained the square grid was originally designed for square uploads, but now most photos are vertical, making the square format limiting and 'pretty brutal'.
The new rectangular grid layout is already visible in the video tab, suggesting users may find the upcoming profile changes somewhat familiar despite their concerns.
Feedback will play a crucial role in whether the new layout is rolled out more widely, as Mosseri acknowledged mixed reactions from users who miss the old layout.
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