Determining why one page outranks another is often impossible, as factors known only to Google include click-throughs, long clicks, site authority, and reputation.
Thruuu offers a free tool to compare two URLs side by side, showcasing useful metrics such as word count, image count, and unique terms not found on competing pages.
Seobility, another free tool, provides on-page optimization ratings, but my testing showed it didn't correlate with higher rankings, suggesting a focus on other metrics.
Moz's Link Explorer facilitates backlink strength comparison, analyzing domain authority, total backlinks, and spam scores, with a color-coded comparison chart for clarity.
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