Employee Portraits of the 1960s: How Fast-Food Chains Used Training Guides to Standardize Conduct and Appearance
Briefly

In the 1960s, fast-food chains began standardizing their operations, including employee appearance and behavior, with instructional photos and manuals detailing how to 'dress for success' in the industry.
The Chattanooga History Center's collection includes training materials from Krystal restaurants, emphasizing quick and courteous service centered around their bite-sized Krystal burger.
The brochure and orientational training film provided guidelines such as maintaining a clean, friendly appearance, avoiding overly familiar interactions with customers, and adhering to strict food handling practices.
Instructions included: 'Keep your teeth clean and white. Let your personality show through. The customers aren't interested in your private jokes. Keep your fingers off the food.'
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