A16z Backs Web3 Consumer App Setter in $5M Seed Round
Briefly

The app by New York-based Setter plans to help brands innovate how they promote exclusive products and provide customers with limited edition drops, the firm said in an emailed announcement on Tuesday.
"We're trying to make it really seamless, where the Web2 and Web3 objects are just sitting right next to each other ... whether you're just paying with traditional Web2 rails or whether you need to convert into crypto from a credit card."
Setter's initial focus is on developing partnerships with streetwear and sneaker brands with the aim of expanding across fashion, luxury items and consumer collectibles.
Read at Coindesk
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