You need to quickly and successfully present your offering, get the lead hooked, and deliver all the important information in hopes of getting a conversion. Your product's/service's 'cover' is your website and more specifically your 'landing page' which should make a great first impression and secure the transformation of a lead into a client.
A landing page is simply a web page created specifically for a marketing or advertising campaign. It's where a lead is sent after they click on a link from an email, an advert, or another source. Unlike a typical web page, a landing page is focused on getting the user to interact with a call to action (CTA) on that page that converts visitors into leads or customers.
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