We started in sleep, which was a really conscious decision," says Oura CEO Tom Hale. While daytime fitness data focused on heart fluctuations, Oura explored the mysterious eight hours of sleep for well-being discoveries.
Oura's sleep metrics like latency and restfulness brought new perspectives to sleep health. CEO Hale experienced an instant life boost with Oura, realizing the impact of sleep deprivation on his routine.
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