Meta announced 'a new era for mixed reality' opening Quest OS to third-party developers, rebranding it as Meta Horizon OS. ASUS and Lenovo are the initial companies embracing this change.
Meta Horizon OS emphasizes social media elements, solidifying Meta's DNA in mixed reality. Gaming, entertainment, fitness, productivity, and social interaction are highlighted as key areas.
Meta foresees competition in mixed reality hardware, apps, and use cases, drawing parallels to PC and smartphone industries. Collaboration with Xbox for Meta Quest and expanded Meta Horizon Store are notable moves.
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