Apple is not abandoning the mixed reality headset market despite the lukewarm reception of its Vision Pro. The company plans a more affordable headset around $2,000, focusing on cost-cutting measures and potentially introducing smart glasses and enhanced smart home devices in subsequent years.
The upcoming Vision headset will reportedly cost approximately $2,000, using cheaper materials and a less powerful processor. This model will lack the EyeSight feature that displays a user's eyes, aiming to broaden its appeal to consumers.
Following the Vision headset launch, Apple is looking toward a second-generation Vision Pro set for 2026, alongside ambitious projects like smart glasses mimicking Meta's offerings and advanced smart home devices planning to integrate with modern living.
Apple's redefined smart home strategy includes an affordable tablet-like screen for home use and a more innovative tabletop robot arm device projected to cost around $1,000, leveraging touches of interactivity and connectivity.
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