Apple is reconsidering its spatial computing strategy in light of Meta's new Orion prototype, which features advanced technology and a more immersive AR experience.
The Orion prototype uses transparent holographic displays, allowing users to see the real world while interacting seamlessly, instead of relying on camera-based passthrough technology.
Meta's innovation with the Wireless Compute Puck, transferring processing power away from the glasses, presents a challenge to Apple’s Vision Pro design and might influence future strategies.
Apple faces critical decisions regarding its Vision Pro product line. Competing with Meta's cost-effective technologies while maintaining a premium brand is a significant challenge.
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