The DirectX box - the Xbox - was always a sort of unfortunate name in the territory. An X is a 'batsu' - a cross used to indicate you've gotten an answer wrong in a test or somesuch... This is why on earlier PlayStation consoles, X and O were reversed in Japan - O for 'OK', and X for 'Cancel', the opposite of the West.
Even if you don't buy that cultural element, it's undeniable that Xbox has had its struggles in Japan. Even its best-selling generation, the Xbox 360, trailed all rivals by millions of units. Since then, it's only gotten worse.
Games are undeniably Japan's biggest and most important cultural export... Japan has been instrumental to pretty much every stage of the development of video gaming as a hobby.
Regardless of how dire the straits of the domestic console gaming market in Japan, many people the world over profess a particular predilection for games made in Japan, with their unique cultural heritage and sense of tradition.
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