Ubisoft is set to release both Star Wars Outlaws and Assassin's Creed Shadows on Steam after reversing its previous stance, indicating a strategic shift towards broader distribution.
Chris Early noted in 2019 that Steam's business model was unrealistic, suggesting that Ubisoft's previous strategy was focused on alternative platforms for better revenue.
The decision to bring major titles to Steam indicates Ubisoft's belief in the platform's wider reach, which could potentially boost sales after disappointing debut figures.
With its upcoming releases on Steam, Ubisoft appears to be aligning its distribution strategy with contemporary market demands and consumer accessibility.
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