Phil Spencer emphasized, "Xbox is a business that exists to make money. Bringing Xbox games to competing platforms is going to be a strategy that works for us." This illustrates Microsoft’s intent to adapt to the evolving gaming market by expanding its reach.
"We just have to anticipate that there is going to be more change in how some of the traditional ways that games were are built and distributed," said Spencer. He reflects on the necessity to innovate amidst a shifting landscape in gaming.
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