The tagline 'Feel the Burn Today' for the Fire Vapor Special Edition Controller coincided with Microsoft's announcement of closing four studios, leading to immediate backlash on social media.
Xbox Game Studios announced the closure of Arkane Austin and Tango Gameworks, resulting in the cancellation of post-launch support for Redfall and DLC expansions, while Arkane Studios will continue to operate.
Microsoft updated the tagline to 'Hold onto the heat' after the initial 'Feel the Burn Today' faced criticism for insensitivity following the studio closures.
The closure of studios by Xbox Game Studios led to the scrapping of post-launch support for Redfall, despite Arkane Studios in Lyon remaining operational.
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