"That was kind of a head shaker for us: you're all making fun of it and yet you buy it," said Bruce Nesmith. This reflects how player outrage does not necessarily translate to refusal to purchase.
"Both Bethesda and Microsoft were caught flat-footed at the response to it, [we] did not anticipate that at all," Nesmith acknowledged, illustrating how pioneering efforts can misfire due to public expectations.
"We found that the price isn't really the issue," Bethesda VP Pete Hines stated, emphasizing that customer satisfaction is more about content quality than cost with successful microtransactions.
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