Analyst Piers Harding-Rolls believes putting Black Ops 6 on Game Pass will attract new and returning subscribers, particularly for Game Pass Ultimate or PC Game Pass.
Harding-Rolls expects that the move could drive upsell from Game Pass Console to Game Pass Ultimate, leading to potentially higher revenue per user.
Players may opt for more expensive versions of Black Ops 6 to play early, potentially increasing revenue streams, similar to what was done with the Starfield upgrade.
Black Ops 6 is likely to maintain heavy microtransaction offerings, which could compensate for any lost premium full-game sales for Microsoft due to the Game Pass release.
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