It would take not just the color screen of the Game Boy Color, but a true 'next-gen' Game Boy to keep Nintendo on its handheld throne. The Game Boy Advance (GBA) managed to do both. The GBA not only arrived in a body that was easier to hold, but also packed in a lot more power. It was enough to reproduce SNES-quality graphics on the go for the very first time, laying the groundwork for Nintendo's handheld dominance in the years that followed.
The most obvious change between the Game Boy Color and the Game Boy Advance was the switch from a vertical form factor to a horizontal one. The change allowed the GBA to fit a larger and wider 2.9-inch LCD display, while also making the handheld roomier and more comfortable for larger hands to hold.
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