"I spend more time talking people out of being an entrepreneur,"
"The first five years for an entrepreneur, I call the survival years. Every single day, you could go bankrupt."
Mike Repole built substantial wealth by co-founding Glaceau and BodyArmor and selling them to Coca-Cola for $4.1 billion and $5.6 billion respectively. Glaceau grew from $1 million in first-year sales to over $1 billion by 2007. BodyArmor secured a 2014 investment from Kobe Bryant, who paid $5 million for a 10% stake and became creative director. Repole also chaired Pirate's Booty, growing the brand 300% before a $195 million sale. Repole emphasizes that entrepreneurship involves brutal survival years, with the first five years carrying daily risk of bankruptcy and frequent reason to reconsider starting a venture.
Read at Fortune
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