Studies have suggested that the clever design of this shopping-cart component could minimize the physical pain that is associated with the experience of paying, thus making it less likely for users to question their purchasing decisions.
A post-consumerist take on the shopping cart might include on-page reminders to consider both the financial and environmental impacts of our personal expenditures. The features of an ecommerce site could connect users' shopping experience to their virtual wallet, signaling when a particular purchase might risk hindering their ability to cover other, more urgent expenses such as energy bills, food, and healthcare.
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