"On a Tuesday morning in Chicago, 21-year-old Sabrina opens her banking app, a budgeting spreadsheet, and a dozen browser tabs about credit scores. She's trying to figure out how to get her first credit card without accidentally tanking her credit, how car insurance even works, and why every site seems to speak a language she doesn't quite understand. She's smart. She's digital-first. But she's overwhelmed."
"The company is reengineering its product experience - from UX to AI-driven personalization to cultural marketing - to meet this generation where their financial story begins. "Our Gen Z members, who are often just beginning their financial journeys and can feel overwhelmed by the numerous decisions they face, are looking to us for step-by-step guidance to make meaningful progress toward their financial goals," says Natasha Madan, Chief Marketing Officer at Credit Karma."
Sabrina, a 21-year-old in Chicago, opens banking apps, a budgeting spreadsheet, and many browser tabs about credit scores while trying to navigate first-credit-card decisions, car insurance, and unfamiliar financial language. Gen Z is stepping into adulthood with financial uncertainty and expects technology to work intuitively, preferring guidance over spreadsheets. Credit Karma is reengineering product experience — from UX to AI-driven personalization to cultural marketing — to meet this generation where their financial story begins. Gen Z checks credit scores about 1.5 times more often than older generations. Checking and improving credit score is the top reason 58% of 18-24-year-old members join, compared with 43% of older users.
Read at Tearsheet
Unable to calculate read time
Collection
[
|
...
]