When it comes to checkout pages, the most frequently cited word is conversion. After all, the main criteria for a successful checkout is its efficiency in terms of successful payments.
Expanding the base of paying users, scaling specific payment methods, and driving overall sales are key components impacting business metrics.
Adept campaign management within the checkout process can contribute to several business objectives, including partners, users, and payment methods and providers.
Game developers focus on maximizing conversion rates, average check size, and expanding into new markets. Payment providers aim to increase the user base and transaction volume, especially in local markets. Enhancing user engagement at the payment stage boosts user experience.
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