By answering the fundamental question of why they should care, we establish a compelling narrative that resonates with users on an emotional level and motivates them to engage with the product.
Starting with why provides users with clarity and purpose, helping them understand how the product addresses their needs and solves their pain points. By articulating the product's purpose in clear and concise terms, we empower users to make informed decisions and see the relevance of the product in their lives.
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