With evolutionary profiling, we can anticipate teams' needs and the kinds of research that might best serve them before they're aware of it themselves. We can shift our work from reactive provider to proactive partner.
That work has a core focus that centers on some kind of activity, practice, data, or knowledge. And the heart of that work area can be represented on a lifecycle of evolution, a decades-long journey of innovation from cobbled-together ideas to well-understood and required components of the larger ecosystem.
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