The process begins in product discovery, where collaboration among stakeholders and designers is essential to define the problem and align objectives.
Identifying and addressing the problem definition stage is crucial, as it drives the direction of the design process and ensures relevant insights are gathered.
Uncertainties often arise during the problem definition phase, requiring a combination of speedy research and business data analysis to reveal actual challenges.
Lean validation is important for confirming findings from the research phase, ensuring that the product development is on the right track and providing guidance.
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