The Extended Danish Design Ladder introduces a concept that has changed the way I think about building Product and Design practice.
As Design practice has optimized its processes towards delivering refined visuals, it has prioritized one customer over another: product-based tools for the end-user over process-based tools for the internal stakeholder.
To reclaim it, designers need to get out of the deliverables business and reclaim low-fidelity design for problem framing.
UX design sits at the confluence of two feedback loops: opportunity definition with internal customers, and solution delivery for external customers.
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