Design thinking workshops can be helpful for surfacing ideas and finding creative solutions. Planning with a strongly defined topic, objectives outline, and workshop scope is crucial. Involving the team in brainstorming for test ideas led to impactful results at West Marine.
Recently, Tamara Pluviose conducted a design thinking workshop at West Marine to generate test ideas. The workshop involved the team responsible for building tests to leverage their familiarity with the website and customer pain points for more effective brainstorming.
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