My team transitioned from selling insights to 1,000 car dealers in Norway to delivering insights to 600,000 monthly users, expanding to 1.5 million users in the Nordics with new revenue streams through third-party integrations.
Using the jobs to be done (JTBD) framework, teams can shift from generic tasks to more specialized products, improving effectiveness and creating new value propositions.
Decision support is vital across the user journey, but complex data visualization can hinder understanding, leading to doubt and confusion.
Løken emphasized the importance of maintaining consistent insights presentation, even when owned by different teams, to ensure clarity and ease of understanding for end users.
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