Hypercare is a period of additional attention paid to customer relationships after a major change. It is proactive, change-driven, and strategic, catering to customers at higher churn risk by reaching out to offer solutions, address concerns, and gather feedback.
Hypercare differs from regular customer care as it is proactive, targeting customers after significant changes like business ownership shifts or product UX alterations. It aims to ensure a successful transition by preempting problems and offering support when customers may require extra attention.
#customer-service-transformation #hypercare-support #proactive-customer-care #customer-retention #business-changes
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