Before launching the redesign, assess the current website to determine what needs changing and set priorities. Test for broken links, poor UX, and review heat maps to see visitor trends, especially on mobile devices.
Define goals for the redesign, focusing on improving UX and creating a positive impression to increase conversions. Involve the design team in goal-setting, consider user input, and prioritize mobile-friendliness and effective call-to-action buttons.
Effective client communication is crucial for a successful website redesign. Transparency in goals, feedback, and expectations can help avoid misunderstandings, reduce bottlenecks, and streamline the design process.
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