Asking the right questions is everything. It is the single most important factor in determining the richness of the insights you capture.
Keep your questions short, simple and precise—avoid Yes/No questions and ask open-ended questions to gain richer insights from users.
To delve deeper into feedback, break down questions into various stages of the user journey, ensuring comprehensive feedback on pre-event, live-event, and post-event experiences.
Record all user interviews for future reference. Rely on technology for transcripts, as this allows you to focus on asking insightful follow-up questions.
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