Design clarity is essential in managing ambiguous situations and bringing vague feature ideas to life. As companies downsize, design teams often face unclear roadmaps. Smaller organizations, like startups, may struggle with direction. When a significant portion of revenue relies on a single client, shifts in priorities can occur suddenly based on sales conversations and client demands. Designers perceived as waiting for direction face negative views, even when the uncertainty of the environment complicates their ability to act.
Design is about bringing clarity to ambiguous situations: we take vague ideas for features and bring them to life. But what happens when the roadmap is unclear?
In smaller organizations, especially startups, design teams often lack a clear path forward. When a single client represents 20% of your revenue, or losing one contract renewal costs millions, roadmaps become volatile.
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