User Experience Design is the field that deals with understanding Users and designing according to their needs, behaviors, expectations, barriers, and pain points in mind. Designing experiences to improve overall engagement, likeliness, satisfaction, usefulness, and ease of use of a product makes it user-centric and impacts its value.
Businesses leverage User Experience Design to enhance their return on investment in products and services by meeting their target customers' needs, expectations, motivations, and behaviors. This data collected by User Experience Researchers helps in improving overall product consumption and usage.
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