In simple terms, product-led growth means that the product can sell itself. Think of it like a self-sufficient user experience that leads to business growth by providing value to your users.
Experiencing a product is an extremely important part of the buying process, but don't make the mistake of thinking that product-led companies don't need a sales team.
PLG strategies focus on enabling growth loops that empower PLG, with the concept often starting with offering a free trial for potential users to experience the value.
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