I realised that many of the changes I had implemented in the apps I worked on relied on cognitive biases and specific design principles.
Today, I'll share how understanding user psychology, with examples from previous companies where I've worked, such as Wise, and from leading apps, can transform app development and user interaction.
We'll explore concepts like progressive disclosure, the labour illusion, the curiosity gap, scarcity and loss aversion to help you ethically attract and retain users more effectively.
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