SAAS market leaders have expanded to multiple use cases, growing feature sets to increase TAM. However, this expansion resulted in increasing product complexity, making it complicated for some users.
AI co-pilots in SAAS products go beyond typical help chatbots. They abstract complexities, offering shortcuts to outcomes for users, improving user efficiency in navigating the product.
Effective SAAS co-pilots should focus on use cases like Enhanced Help, improving support through knowledge base parsing and community content, and providing an easy escalation path to experts.
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