"Everyone needs to be on the same page regarding what should happen, why, and how it will impact the product and/or the business."
"Team members need to know what they need to do in any initiative, so the deliverables are clear. To achieve this, the easiest thing to do is to define roles at your inception meeting and then follow through on your agreements."
"There are three core roles as defined by the Scrum Guide - developer, product owner/manager, and scrum master."
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