Ask questions about the user's role. Start by asking users questions about their specific job role and what they're hoping to achieve with your product. They should feel like they're having a conversation with someone who is genuinely interested in understanding their daily challenges and goals.
Show immediate value to the user. Right from the start, make sure that users understand how your product can make their work easier or more efficient. By showing users the quickest shortcut to reaching their destination, you can immediately grab their attention and interest.
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