X has introduced its 18th X Originals series featuring the NFL Top 100 program, which is produced by NFL Films. This new series will premier three-to-five-minute episodes showcasing the top 100 players in the NFL, as voted exclusively by current players, beginning June 30. The episodes will air weekdays at 10 a.m. and 11 a.m. ET across X and NFL+. This initiative aims to enhance X's video offerings and strengthen its engagement with sports fans, particularly as competition with platforms like Meta's Threads grows.
X's new NFL Top 100 program, produced by NFL Films, will feature episodes highlighting the top 100 NFL players, aired exclusively on X and NFL+.
As X seeks to enhance engagement with video content, the NFL series aligns with its strategy to cater to the platform's sports-centric user base.
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