Trump administration uses controversial social media strategy to reach audiences

"WASHINGTON (Gray DC) - The Trump administration has developed a communication strategy that relies on viral moments, custom-made memes and snarky insults to reach audiences in the digital age. The approach represents a shift from traditional White House communications, with content that resembles social media posts you might find on college students' pages. "It's hard to conclude that we're not in a new era," said Frank Sesno, a former White House correspondent and professor at George Washington University School of Media and Public Affairs."

"The communications team has tapped into algorithm-driven social media platforms, with President Donald Trump leading the effort. "Through his very nontraditional digital presence, he is irreverent, he is outrageous, and he is speaking to those who are drawn to that," Sesno said. The strategy targets audiences who may be overlooked by traditional media, using what experts call political trolling as a form of warfare on social platforms."

""What we know through research and other things is what attracts attention is that kind of message that triggers emotion," Sesno said. The transformation from formal presidential communications to this new approach has adapted to reach the public where they consume information, and that's online. According to experts, the strategy works for Trump because it maintains authenticity. "However it works, wherever it works, it's got to be authentic, it's got to feel real," Sesno said."

The Trump administration uses a digital communications strategy built on viral moments, custom memes and snarky insults to engage online audiences. The approach marks a shift from formal presidential messaging toward content resembling college-student social posts and leverages algorithm-driven platforms with President Donald Trump at the forefront. The strategy targets audiences often missed by traditional media and employs political trolling and emotionally triggering messages to attract attention. Experts say authenticity is central to the approach's effectiveness. The White House did not immediately respond to requests for comment about the social media strategy.

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