The Bulwark has seen impressive growth, surpassing 100,000 paid subscribers on Substack and achieving a total of 830,000 subscribers. This growth continued through the Biden administration, initially unexpected by its editor. The site utilizes YouTube effectively, gaining 1 million subscribers and increasing this count significantly by combining short and long-form content. The Bulwark strategically integrates podcasts and videos, treating them as unified broadcast media. The tumultuous news environment has heightened public engagement with news, significantly benefiting The Bulwark.
"We grew consistently, all the way through the Biden administration. That's something I didn't expect."
"We no longer think of podcast and video as separate. We just think of it all as broadcast."
"It's been a crazy eight years. People have been forced to pay attention to the news in ways which are reasonably unique."
"The Bulwark surpassed 100,000 paid subscribers on Substack in early July, which is more than double its total in late October."
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