Polymarket, despite not being able to offer trading in the U.S. for the 2024 presidential election, invested around $1 million in digital advertising aimed at U.S. users. Most spending was registered through Meta, with a significant single ad buy costing between $175,000 to $200,000. The ads primarily reached users aged 35-44, especially in Texas. Polymarket's strategy appeared to target passive users interested in election forecasts, potentially converting them into future customers. Speculation about the company's return to the U.S. has grown following a DOJ inquiry conclusion and a partnership with X.
Polymarket spent about $1 million on digital advertising targeting U.S. users last fall, aiming to engage potential customers for future markets.
The largest ad buy in the campaign cost between $175,000 to $200,000, primarily targeting the 35-44 age demographic.
Despite no ability to trade, Polymarket's ads aimed to attract viewers interested in election forecast tracking, providing an entry point for future participation.
Following the end of a DOJ probe and a partnership with X, speculation around Polymarket’s potential U.S. return has intensified.
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