"Justice Department attorney Julia Tarver Wood slammed Google's proposal for a lighter penalty - comparing it to "[putting] a band-aid on a seriously severed limb" - and said a forced divestiture of its key ad exchange, AdX, was needed to restore fair competition and protect news publishers and advertisers that rely on the system. "The means to cheat are buried in computer codes and algorithms," said Wood, who also referred to Google as a "recidivist monopolist" during her opening statement."
"Google, led by CEO Sundar Pichai, has argued that the DOJ's proposal risks breaking its advertising tech platform entirely, making it harder for advertisers and publishers to do business. Instead, the company has proposed making its tools easier to use and compatible with services offered by its rivals. Karen Dunn, Google's attorney, said the DOJ's push for a forced sale was "radical and reckless.""
Federal court hearings in Virginia opened to determine remedies for Google's dominance in digital advertising technology, centering on its AdX ad exchange and publisher ad server market. The Justice Department urged a forced divestiture of AdX, arguing that lighter remedies would be insufficient and that anti-competitive tactics can be embedded in code and algorithms. DOJ described Google as a recidivist monopolist and said divestiture is necessary to restore fair competition and protect publishers and advertisers. Google warned divestiture would break its ad platform and proposed interoperability and usability fixes as an enforceable remedy within a year. Judge Leonie Brinkema will preside over two weeks of hearings after an April ruling that found Sherman Act violations.
Read at New York Post
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