"Google will confront the U.S. government's latest attempt to topple its internet empire in federal court on Friday as a judge considers how to prevent the abusive tactics that culminated in parts of its digital ad network being branded as an illegal monopoly. The courtroom showdown in Alexandria, Virginia, will pit lawyers from Google and the U.S. Department of Justice against each other in closing proceedings focused on the complex technology that distributes millions of digital ads across the internet each day."
"After a lengthy trial last year, U.S. District Judge Leonie Brinkema ruled in April that pieces of Google's ad technology had been rigged in a way that made it an illegal monopoly. That set up another 11-day trial earlier this fall to help Brinkema determine how to remedy its anti-competitive practices. Friday's closing arguments will give both Google and the Justice Department a final chance to sway Brinkema before she issues a ruling that probably won't come until early next year."
A federal court will determine remedies for Google's rigged digital ad technology after a judge found parts of the network operated as an illegal monopoly. Closing arguments in Alexandria will focus on complex systems that distribute millions of digital ads daily and on how to prevent abusive tactics. The Justice Department seeks an order forcing Google to sell portions of its ad technology, calling the company a "recidivist monopolist" and citing its dominant search business. Prior limits in a separate search-case remedy left critics saying Google faced mild consequences, and a final ruling on ad remedies likely will come early next year.
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