"The first year of Donald Trump's second term has been anything but calm amid a flurry of executive orders by the US president targeting alleged "opponents" at home and abroad, and negatively affecting transatlantic trade and business. Trump's so-calledLiberation Day announcement of "reciprocal tariffs" last April shocked governments and companies alike across the world, as did his crackdown on corporate diversity, equality and inclusion (DEI) initiatives."
"At the same time, however, the past year has shown that not every wish of Trump needed to be carried out, as even unfulfilled threats have served their purpose of unsettling competitors and strengthening US negotiating positions. To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video But how exactly are Trump's bullying tactics affecting German companies, and are they strong enough to withstand the pressure?"
"American jobs at stake According to the German Chambers of Commerce Abroad (AHK), which represents German business interests overseas, the mood among German firms in the US "remains tense," with the trade group saying in its World Business Outlook Fall 2025 that Trump's tariff threats rank among the "biggest burdens" to their business. Nevertheless, Christoph Schemionek, head of the AHK in Washington, stresses that the US remains a key market for German companies."
Donald Trump's second year in office brought numerous executive orders targeting alleged opponents domestically and internationally, disrupting transatlantic trade and business. A "reciprocal tariffs" announcement and a crackdown on corporate diversity, equality and inclusion (DEI) initiatives alarmed governments and companies worldwide. German firms in the US face uncertainty about maintaining diversity or equality programs amid anti‑wokeism that seeks to penalize progressive staffing policies. Unfulfilled threats also unsettled competitors and bolstered US negotiating leverage. The German Chambers of Commerce Abroad reports a tense mood, citing tariff threats as major burdens, while German investment in the US supports almost one million American jobs.
Read at www.dw.com
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