The process of finding a wedding dress can be deeply personal and emotional, but recent tariffs on overseas-made gowns have complicated this experience for brides. Most U.S. bridal dresses are manufactured abroad, primarily in China, which dominates 90% of the market. Couples are now facing additional costs due to tariffs—ranging from 10% to 15% based on the designer. This situation adds financial stress to an already significant life event, impacting both affordability and the overall joy of selecting a wedding dress at boutiques like Urban Set Bride and Finery Bridal Chic.
"Talking about money, talking about body image issues... the last thing that I want to do as someone has fallen in love with themselves in a gown... is to start talking about politics and global trade policy."
"China accounts for a whopping 90% of the bridal gown market... those Chinese-made wedding dresses faced a new tariff of 145% set by President Trump, which is now temporarily cut to 30% until July 9."
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