Some Democrats denounced the event as rooted in stereotypes, but Republicans, including Trump, see Black male voters as a demographic they can target to win elections.
The Republican Party is not aiming to appeal to every Black voter but just enough to weaken President Biden's core support base.
Trump's approach includes marketing gold sneakers, suggesting his felony conviction makes him more relatable to Black voters, and campaigning with rappers facing serious criminal charges.
The efforts by Black Republican House members and Trump surrogates have resulted in awkward and offensive political theater episodes aimed at attracting Black male voters.
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