As reported by a New York Times headline, "Trump and Republicans Bet Big on Anti-Trans Ads Across the Country," the political strategy of using anti-trans advertisements is both alarming and familiar, exploiting fear and prejudice.
These cruel ads, which Republicans are employing in the presidential race as well as in key swing Senate contests such as Ohio and Montana, are strikingly reminiscent of previous anti-LGBTIQ campaigns.
Historical patterns show that while Republicans have repeatedly used divisive tactics targeting LGBTIQ communities—from Anita Bryant's campaigns to Proposition 8—such strategies have often failed to effectively mobilize their base.
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