Donald Trump recently acknowledged his limited grasp of livestreaming, admitting he only 'more or less' understood it but recognized it as part of 'the new wave' of information.
Trump's campaign has effectively integrated with platforms popular among young men, highlighting collaborations with influencers like Logan Paul, and strategizing outreach to those who shape the narrative online.
The competition for younger voters in this election sees campaigns treating influencers as a vital segment of media, adapting traditional outreach to engage with audiences in their preferred digital spaces.
Digital communication strategist Tammy Gordon emphasized that this election marks a significant maturation in how influencers serve as news sources, reflecting their growing importance in political outreach.
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