"I've dedicated so much of my life to helping kids and families lead healthier lives," Obama says in a statement on the company's website. "As First Lady, I built my Let's Move! initiative to rally every sector of society toward this goal."
With PLEZi Nutrition, Obama says, "We're hoping not just to provide healthier and delicious drinks and snacks for kids, but to jumpstart a race to the top that will transform the entire food industry. It is still simply too hard for kids to grow up healthy."
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