Vice President Kamala Harris's campaign is leveraging extensive analytics to identify and contact voters in battleground states, assigning each a contactability score from 0 to 100.
Donald Trump's team has identified just 5 percent of voters as still undecided, placing a stronger focus on younger, more diverse individuals active on social media and streaming services.
With a nearly deadlocked race, both campaigns are ramping up efforts to reach elusive undecided voters who are disengaged from political news and media.
High-profile supporters, like Julia Roberts and Magic Johnson, are strategically sent to swing states to appeal to specific voter segments according to research findings.
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