The end of the middle-class traveler in Hawaii is near
Briefly

The end of the middle-class traveler in Hawaii is near
"Resort fees are climbing, and hotel rates are soaring, with lodging prices doubling in some areas since 2019, pushing lower earners to the side. At the same time, Hawaii's tourism agency is focusing its efforts on attracting fewer, higher-spending visitors, furthering the divide. In September, visitors were spending an average of $270 per person per day on lodging, food, entertainment and shopping, up from the $196 they were spending per day in 2019."
"The data speaks volumes when looking at hotel rates just six years prior. In August 2025, the average daily hotel rate rose to $361, up from $290 in 2019, a 25% difference. The Island of Hawaii saw the largest jump, with a 59% increase. In August 2025, Island of Hawaii visitors paid $444, while in 2019, it was $280. Kauai is right behind, with hotel prices averaging $430 a night, a 52% increase compared with 2019, when visitors were paying $283 on average."
Resort fees and hotel rates in Hawaii have risen substantially, with lodging prices doubling in some areas since 2019. Average visitor spending increased from $196 to $270 per person per day on lodging, food, entertainment and shopping. The statewide average daily hotel rate rose to $361 in August 2025 from $290 in 2019. The Island of Hawaii experienced a 59% increase to $444 per night and Kauai rose 52% to $430. Oahu remains relatively more affordable at about $289 per night. Fewer budget accommodations are deterring middle-income travelers, who are cutting trips or choosing other destinations.
Read at SFGATE
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